Research & Special Reports
New Dimensions for Targeted Marketing
Discover how location-based, contextual and action-based marketing are adding new ways for retailers to more precisely target their communications with customers.
RIS, January 2012, Adam Blair
2011 Cross-Channel Tech Trends Study: Growth & Opportunity
Download the RIS/RSR Research benchmark study to learn about the impact of digital commerce on stores, the rise of mobile commerce, the role of e-commerce, the emergence of social networks, and strategies that convert challenges into growth and opportunities.
RIS & RSR Research, October 6, 2011
A Guide to Building a Metrics-Driven Organization
Hurwitz & Associates, Fall 2010, Fern Halper
Download valuable research, tips and real-world case studies from the co-author of Cloud Computing for Dummies, including benefits of adopting a metrics-driven approach to decision-making. Sponsored by PivotLink.
2011 Top 10 SMB Technology Market Predictions
SMB Group, Dec. 8, 2010, Laurie McCabe Report highlights PivotLink as one of the on demand/SaaS companies with solutions that are "designed to be easy and inexpensive enough for many small businesses to use and get those important 'aha moments' from."
PivotLink Unleashes SaaSy retail and online marketing Wares, Builds BI Beachhead
The 451 Group, Oct. 25, 2010, Krishna Roy
The latest from 451 Group on PivotLink’s growth in the BI market in 2010. Read the report to learn how ReadiMetrix meets the market need and why its considered a “star earner” for the company.
Fast, Affordable, Agile: The Case for SaaS BI
The Aberdeen Group, Aug. 2010, David White
Organizations that use SaaS business intelligence BI solutions are 50 percent more likely to have self-service BI users. Download the paper and learn how PivotLink users like Timbuk2 speed decisions, reduce IT costs and empower business users. Underwritten in part by PivotLink.
Business Analytics to Go
IDC, Oct. 22, 2010, Brian McDonough
Read IDC’s take on how analytics and content delivered via SaaS drives pervasive BI use and PivotLink’s strategy to address customer needs.
BI Case Study: SaaS Helps HR Firm Taleo Analyze Sales Pipeline
TDWI Business Intelligence Journal, Q2 2010
TDWI’s in-depth look at Taleo’s success using PivotLink to drive sales analytics within its business intelligence strategy.
Research Archives
Demand for Business Analytics Software and Solutions Growing As End Users Become More Aware of the Technology's Benefits
IDC, Oct. 07, 2010
This press release reveals “IDC forecasts the business analytics market to grow at a compound annual growth rate (CAGR) of 7.0% over the 2009-2014 forecast period with even greater growth expected over the next ten years.” In this article, analyst Dan Vesset adds, “with emerging shifts in business toward cloud computing and SaaS industries which are expected to register about 20% in annual growth through 2014 – related analytics needs should put the BI market in good shape for the next decade.”
Rethink Your Next Generation Business Intelligence Strategy
Altimeter Group, A Software Insider's Point of View, Jun. 28, 2010, Ray Wang
Read our post on this “sweeping and thought-provoking view of what was, what is, and what could (and should) be the future for BI.” According to Wang, “BI continues to evolve from fragmented and historical reporting to pervasive, predictive and real-time decision support.”
The Upcoming Battle for the Largest Share of the Tech Budget (Part I)
Altimeter Group, A Software Insider's Point of View, Jul. 27, 2010, Ray Wang
Pervasive Retail BI: Optimize Internal Performance for External Market Agility
The Aberdeen Group, Apr. 30, 2010, Greg Belkin (licensed by PivotLink)
Learn how best-in-class retailers such as PivotLink users Car Toys, Rossignol and Potbelly Sandwich Works (served by partner DMA) are rethinking the role of BI in their organization and driving enterprise-wide visibility into the areas of purchasing behavior, store-level performance and cross-channel data.
Metrics Matter
Hurwitz Group, Data Makes the World Go 'Round Blog, Apr. 09, 2010, Fern Halper
Four reasons why a metrics-driven approach can succeed.
PivotLink Kicks Off its SaaSy Analytic Application Line with the Debut of ReadiMetrix
The 451 Group, Mar. 26, 2010, Krishna Roy (registration required)
IDC Predicts Strong Growth for Cloud-Based Analytics
TDWI, Feb. 03, 2010, Stephen Swoyer
The market for SaaS business analytic technologies is set to surge, according to this report from research firm IDC.
BI in the Cloud? Yes, and on the Ground Too
Forrester Research Blogs, Jan. 26, 2010, Boris Evelson
Read Evelson's post on a report that mentions PivotLink among the “…plethora of small BI vendors addressing the need and the opportunity in the market left largely unaddressed by the mainstream BI vendors.”
