PIVOTLINK APPOINTS JEFF SCHMIDT AS CHIEF REVENUE OFFICER

Former Coremetrics/IBM, WebEx executive to propel growth in marketing analytics

SAN FRANCISCO, CA, August 21, 2012 – PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced that Jeff Schmidt has joined the company as Chief Revenue Officer, overseeing PivotLink’s sales and services organizations. Schmidt brings over 20 years of enterprise software sales experience in customer marketing analytics and SaaS to bolster PivotLink’s growth.

“PivotLink’s market opportunity is dramatically expanding as retailers discover the untapped value of their customer data and the speed and ease of transforming that data into actionable insights with PivotLink,” said Bruce Armstrong, president and CEO, PivotLink. “It’s an exciting time to bring a SaaS marketing analytics veteran like Jeff on board. His solid understanding of go-to-market strategies and extensive experience leading direct and channel sales organizations on a global scale will accelerate PivotLink’s growth trajectory.”

Schmidt added, “PivotLink has industry-leading SaaS analytic applications, and the feedback I’m hearing from customers underscores the company’s strong track record delivering business value. The new PivotLink Customer PerformanceMETRIX application is extremely compelling for retailers as they strive to better understand and serve their customers. PivotLink is well positioned for success and I’m thrilled to build on this foundation to accelerate this next stage of growth.”

Schmidt most recently served as vice president of worldwide sales at Coremetrics, an IBM company. Schmidt joined Coremetrics in 2006, driving record revenue growth and establishing the company’s leadership in marketing analytics through the 2010 acquisition by IBM.

Other highlights:

• Schmidt served as vice president of sales at WebEx, contributing to the company’s growth from $140 million to over $308 million.
• Schmidt previously established the company’s Asia Pacific operation as vice president and general manager of Asia Pacific and Japan, and spearheaded the WebEx Global Channel and Alliances program.
• Schmidt served as vice president of sales at Blue Pumpkin Software, and as district manager for Octel Communications.
• Schmidt holds a Bachelor of Arts degree in Communications, Sales and Marketing, from California State University, Northridge.

Schmidt’s appointment reflects the continued expansion of PivotLink’s sales and services organizations to address strong customer demand. This year, the company has added sales representatives across the U.S. and launched PivotLink Canada under the leadership of former Microstrategy executive Jim Broadley (see press release). PivotLink is hiring in a variety of sales and support positions (see career opportunities).

About PivotLink

PivotLink is the leader in on-demand retail performance management applications for customer-centric retailers and retail-related companies such as Fifth & Pacific Companies (formerly Liz Claiborne); Kelly-Moore; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. Encompassing retail best practice reporting, customer performance analytics and marketing optimization, PivotLink’s suite of retail applications and third party content empower business users with actionable insights to serve their increasingly connected, mobile, omni-channel consumers. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners.

Visit www.pivotlink.com for case studies, on-demand webinars and demos. Follow @PivotLink on Twitter at www.twitter.com/pivotlink and Facebook at http://www.facebook.com/PivotLink.

# # #

Contact PivotLink Public Relations

PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.