San Francisco, Calif. and Toronto, Ontario, June 6, 2012 – PivotLink, the leading provider of retail performance management solutions delivered via Software as a Service (SaaS), today announced it is expanding its presence into Canada with the appointment of business analytics veteran Jim Broadley as country manager. The announcement accelerates PivotLink’s growth by addressing the strong market opportunity for retail analytics among Canadian retailers and their value chain partners.
Leading retailers use PivotLink to improve sales, streamline operations, increase competitive advantage and enhance customer satisfaction, including Canadian customers in retail pharmacy and one of the world’s leading apparel brands.
“We see a lot of growth potential in expanding PivotLink’s footprint to regions like Canada where retailers are expressing tremendous optimism and turning to SaaS solutions to harness the data deluge,” said Bruce Armstrong, president & CEO, PivotLink. “Bringing someone of Jim’s caliber to the team is strong testament to PivotLink’s commitment to serving the North American market.”
A report from American Express Canada’s Canadian Retail Insights confirms “85 percent of Canadian retailers consider their financial outlook to be positive for the next 12 months,” adding “The optimistic outlook among businesses can be attributed to the fact that more than half (52 percent) of those surveyed say their sales have grown compared to this time last year.”(1) According to a presentation on IDC.com, business analytics investments among Canadian organizations reached $923 million in 2011, up 12 percent from the previous year.(2)
Broadley oversees direct sales and Canadian marketing and alliance partnerships for PivotLink Canada, reporting to Richard Nieset, PivotLink’s chief customer officer. He brings a successful track record building high-growth companies in enterprise software segments such as business intelligence, big data and data warehousing.
Richard Nieset, chief customer officer, added, “Jim’s track record and skills are perfectly suited to grow our presence in this region. He’s highly solutions oriented, with a deep understanding of customer needs, and is a great addition to our leadership team.”
Broadley added, “This is great opportunity to join a fast-growing company at the inflection point in retail, where shoppers are more connected and better informed than ever. The positive response I’m already seeing from Canadian retailers reaffirms that PivotLink is well positioned to capitalize on these trends, given its passion and focus around Retail and CPG, proven suite of on-demand analytic applications and track record helping customers achieve rapid time to value.”
PivotLink Canada is based in Toronto.
PivotLink is the leader in on-demand retail performance management applications for customer-centric retailers and retail-related companies such as Fifth & Pacific Companies (formerly Liz Claiborne); Kelly-Moore; Timbuk2; Party City; Car Toys; Rossignol; Shaklee; and Zones. Encompassing retail best practice reporting, customer performance analytics and marketing optimization, PivotLink’s suite of retail applications and third party content empower business users with actionable insights to serve their increasingly connected, mobile, omni-channel consumers. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners.
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 American Express Merchant Services, “Retail health: Canadian merchants confident about the year ahead,” April 30, 2012.
PivotLink is a trademark of PivotLink Corporation. Other product and company names may be the trademarks of their respective owners. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. Actual results, performance or achievements of the company may differ materially from results, performance or achievements of the company expressed or implied by such forward-looking statements.