Driving e-Commerce Profitability Across the Value Chain
OrderMotion is an award winning technology company that offers visual order management solutions for mid-market specialty online merchants and direct response marketers.
A pioneer in SaaS, OrderMotion has helped hundreds of companies strategically expand their industry presence over the past 10 years. Processing over one billion dollars in commerce annually, OrderMotion powers many of today’s most successful online merchants and direct response campaigns. OrderMotion collects vast amounts of data throughout the entire order life cycle, from order and payment processing to fulfillment and inventory management, campaign management and customer service.
Challenge
With its customers in mind, OrderMotion wanted to offer a unique solution with endless ways to analyze and use their data. To do that, OrderMotion needed to upgrade its existing homegrown BI solution and was looking for an easy to use, cost-effective reporting and analytics tool to embed into its application. As a SaaS pioneer, the company wanted to build its business intelligence foundation in the Cloud – and get IT out of the business of writing customized reports for customers.
Not only was this inefficient, but it would also add additional costs to OrderMotion customers. These costs could be eliminated if report writing tasks were automated and pushed out to the users themselves.
“Our customers need accurate, up to date reports and dashboard views that show how their business is really performing,” said Wendy LaHaye, Vice President of Product and Professional Services for OrderMotion. “Until recently, our customers were not receiving reports in real-time, making it tough to ‘detect and correct’ issues in a timely manner.”
What OrderMotion needed was an on-demand BI solution that could:
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Get IT out of the business of custom report development
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Empower end users with a self-service analytic tool to understand the value of their business data and use it for competitive advantage
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Scale securely and affordably across thousands of users
Solution
“To counter this issue and to help our customers use their data to increase sales and profitability, we decided to put analytic power into their hands,” said LaHaye. Time to implement, ease of use, advanced analytic capabilities and unburdening IT resources were the main criteria for an on-demand business intelligence solution.
“We wanted a tool that didn’t require users to develop specialized skills to use or maintain the solution going forward,” said LaHaye. “We evaluated PivotLink not only for its technical merit or ease of use – but by the measurable business value it would help us deliver to our customers.”
LaHaye was looking for more than a technology solution. She wanted a partner to support her vision to give online merchants the insight and control they need to increase profitability and become more competitive. “Compared to other options out there, PivotLink gets it. End users don’t want to become BI experts, they want to focus on their business.”
LaHaye says customers want to consume their analytics in an easy to use, business-controlled, rapid time-to-value manner. “As an OEM partner, PivotLink allows us to provide customers with a competitive differentiation,” said LaHaye.
Results
End users have the ability to ask and answer strategic questions, generate reports, view dashboards and focus on reliable insight to run business better. IT is rarely part of the equation and if it is, they provide value-added guidance.
“So far, all of my expectations have been met,” said LaHaye. “PivotLink provides information the way users want to see it – via dashboards, charts and reports – with the ability to drill-down to the data in a few clicks. It enables any user to make decisions now, not in a month or year. With business conditions shifting by the hour/day, agility is a critical success factor in today’s economy.”
As business users are empowered to slice and dice data any way they choose, the quality of business decisions improves throughout a company. “PivotLink is leading the charge in next generation delivery of business reporting and analytics,” LaHaye concludes. “On-demand BI makes business information readily available to a large base of users in a way that is highly relevant and useful to each."
Benefits
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Self-service, web-based analytic and reporting tools
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Decreased reliance on IT for customized reports
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Scalable to thousands of users – easily and affordably
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Real-time visual insight into critical business information
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Improved customer experience for OrderMotion customers
