PivotLink | Case Study

Anchor Blue is a youth-oriented apparel retailer with a rich history in the fashion world and 250 store locations in 12 states. The retailer sells their own brand of apparel, which has become synonymous with quality clothing that is both stylish and reasonably priced.

Challenge

Anchor Blue needed to analyze information from multiple databases, but their current business intelligence solution was taking too long to deploy. They also required a degree of granularity they weren’t able to get from their current solution. The retailer was 10 days out from a critical deadline to access end-of-period results when they turned to PivotLink.

Solution

Because of PivotLink’s rapid deployment technology, the PivotLink on-demand analytics solution was up and running at Anchor Blue in just six days. And according to PivotLink’s IT director Harrison Kang, Anchor Blue “had to use almost no IT resources to turn this around.” PivotLink provided the company with a number of baseline reports, and the more than 30 business users were able to customize the reports to get exactly the information they needed.

Results

On-demand access to critical metrics and analysis in just six days
Minimal IT resources needed for deployment
Reports customizable by business users, with no need for help from IT
Ability to crunch data down to the item level and up to the class level
Enhanced understanding of customers and product performance

SmartWool
"The key factor that drove us to PivotLink's solution was usability. We needed a solution that would easily allow all levels of management, from president to sales managers, access to reports and ad-hoc queries."
- Kevin Lotz, IT Director

Anchor Blue
"There is a tremendous amount of data and it is important to be able to crunch that data all the way down to the item level and all the way up to class level. We never had that kind of visibility before."
- Harrison Kang, IT Director
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Car Toys
"PivotLink is terrific, so flexible. People can use it in whatever way they want. A merchandising clerk may only need it to check one thing a day; the senior VP of merchandising, who does heavy analysis, might look at inventory turns, inventory levels, and gross margin return on investments; and our replenishment team uses PivotLink to track sales trends and demand so they can make better buying decisions."
- Tom Lockwood, CIO
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