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PivotLink On Demand Business Intelligence Proliferates Adoption to the Edges of Organizations

REI and Rossignol Advance Decision Making Processes With PivotLink

San Francisco - October 2, 2008 – PivotLink, the leading provider of business intelligence solutions delivered via Software as a Service (SaaS), today announced that Rossignol, REI, and Distribution Market Advantage (DMA) are realizing the benefits of on demand business intelligence with user adoption extending to the edges of their organizations. As employees in all areas of the organization embrace PivotLink due to the combined power of sophisticated functionality and ease of use, companies like Rossignol, REI, and DMA have seen immediate results through improved decision making with PivotLink’s solutions.

PivotLink has enabled more than 700 REI and outside vendor employees to slice and dice data in any way they choose, thereby increasing effective decision-making. This has translated into a 9% increase in sales and 1.6% increase in profit since PivotLink’s implementation.

“PivotLink allows people of any technical level to harvest valuable data easily, driving more effective decisions,” said John Strother, Director of Merchandising Operations & Planning at REI. “With over 700 people leveraging the PivotLink solution to further our business, users are empowered to analyze data specific to their needs, which has allowed REI to see relationships we couldn’t see before.”

Rossignol lacked consistency in its information structure and it was impossible for them to link inventory, sales, and other information across brands. The PivotLink solution streamlined information access across the company’s disparate systems, so business users could quickly and easily run queries and create customized reports, while reducing the need for core systems IT staff by 25%.

“To put it bluntly, PivotLink has drastically changed the way we do business at Rossignol,” said Jim Hunter, CFO and vice president of Operations for Rossignol. “Because PivotLink’s solution is so intuitive and easy to use, people have greater access to more information than ever before – something like that becomes addictive operationally.”

Distribution Market Advantage has also seen viral adoption across multiple channels of its organization. With approximately 172 users, DMA uses PivotLink’s solutions across multiple functions, including customers and suppliers, and has seen increased productivity and synchronization across the board.

“Many of our customers, like REI, Rossignol, and Distribution Market Advantage, have seen rapid adoption of our solutions to all corners of their organizations. PivotLink’s quick implementation and superior ease of use allows any employee, in any organization, to capture and segment an abundance of data, regardless of their technical expertise,” said Quentin Gallivan, CEO of PivotLink. “These examples have proven that business intelligence products, which were once thought of as cumbersome and complex, are now accessible to any organization, large or small.”

About PivotLink Corp.

PivotLink is the provider of on-demand business intelligence solutions that meet the needs of organizations in a variety of industries. Our PivotLink Solutions,™ and the PivotLink Framework™ data platform delivers on the original promise of Business Intelligence by distributing decisions out to the edge of the organization where everyone working with the company has the ability to make smarter and faster decisions about their business. As the leading provider of SaaS Business Intelligence solutions, our innovative technology design was purpose-built to give users the freedom to explore and analyze their information so that they can better meet the demands of today's rapidly changing business environment. PivotLink Solutions are typically deployed in under 30 days, seamlessly integrate data sets from multiple sources, are easy to use and have a price that is affordable. For more information, please visit http://www.pivotlink.com, or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About REI

REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.

About Rossignol

Rossignol Ski Company is the U.S. and Canadian distributor for 100-year-old Rossignol Skis, the world’s leading manufacturer of winter sports equipment, which was acquired by Quiksilver in 2005. In addition to distributing the Rossignol, Dynastar, Lange, Look and Kerma brands, the company operates snowboard manufacturer Mervin Manufacturing, distributor of the Lib Tech, Gnu and Roxy snowboard brands.

About Distribution Market Advantage

For more than twenty years, DMA has been providing multi-unit foodservice operators with access to the best regional broadline distributors in the nation. DMA is a national foodservice distribution system whose shareholders are prominent regional foodservice distributors. We joined forces to provide foodservice operators with the pricing, distribution and technological advantages of a national organization, and the service priority of a local business.