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PivotLink Extends Lead in SaaS BI Market, Sets Pace for Record Year With Surge in Customer Adoption

More Companies Choose PivotLink to Improve Profitability and Efficiency Across the Supply Chain

San Francisco, Calif. – July 7, 2009 – Following a series of major customer, product, partner and company milestones, PivotLink has solidified its lead in the Software as a Service (SaaS) business intelligence (BI) market with record growth across all areas of its business.

PivotLink is racing ahead with its growth strategy following the $10 million round of venture capital financing in Q1 led by StarVest Venture Partners, the lead outside venture capital investor in NetSuite.

PivotLink’s cloud-based SaaS BI solution is the defacto standard for business analysis, reporting and dashboarding, with customers benefiting from the scalability and analytical power of enterprise-class business intelligence at a fraction cost of traditional BI approaches. PivotLink serves over one million analytical reports and dashboard requests to users each month, helping them drive revenue growth and operational efficiency by uncovering sales trends, analyzing revenues and improving operational metrics.

PivotLink’s accomplishments include:

  • Customer validation: PivotLink’s new bookings revenue for 2008 grew 100% over the prior year. Record growth continued in the first half of 2009, with new booking revenue up 75% over the same period in 2008 and total revenues for the first half of 2009 up over the same period in 2008. New customers include: CamelBak Products; FirstCare Health Plans; Guardian Home Care Holdings, Inc.; MySpace.com; Party City; Phoenix Technologies; Taleo and others.
  • Customer loyalty: More than 90 percent customer retention.
  • Proving SaaS BI scales, big-time: Surpassed 1,000,000 reports delivered monthly on PivotLink during Q1, a 30% increase in served reports over Q4 2008. PivotLink services enterprise BI implementations with more than 1,000 active users and over two billion rows of data.
  • Product innovation: PivotLink released several major products in Q1, including the PivotLink Gadget for Google, marking a new generation of interactive BI analytics in the cloud at a fraction of the cost and time needed to deploy traditional on-premise BI solutions.
  • Market opportunity: In a difficult economic climate when few companies landed VC financing, PivotLink reeled in $10M in Q1 and added StarVest to its winning team of investors that includes Trident Capital and Emergence Capital Partners. The $10M round represents twice the average awarded to software firms in the first quarter of 2009 according to a press release detailing the MoneyTree™ Report from PricewaterhouseCoopers (PwC) and the National Venture Capital Association (www.nvca.org). StarVest also recently announced that it closed its oversubscribed $244M second fund involving PivotLink, reinforcing the massive market opportunity and confidence in next-generation SaaS stars.
  • Diversification across verticals: With new customers in healthcare, manufacturing, hospitality and high-tech, PivotLink is building on its strong presence in retail, consumer packaged goods and other segments.
  • Best-in-class partner network: Market leaders are lining up to extend the value of their product and services offerings with PivotLink. New resellers and partners include: Appirio, a cloud solution provider specializing in Google Apps and Force.com; Demand Solutions Group (DSG), a leading independent provider of on-demand software solutions and services; Host Analytics, the leader in Software-as-a-Service (SaaS) corporate performance management (CPM); and OrderMotion, a leading provider of visual order management solutions for online merchants.
  • Industry recognition: PivotLink continues to be a company to watch, with the company honored once again among “The Hot 100: The Best Privately Held Software Companies” by JMP Securities, and readers of Consumer Goods Technology Magazine ranked PivotLink among the top BI providers in the CPG market for the fourth consecutive year.

“The success we’re achieving signals the best year in our company’s history across every key measure,” said Quentin Gallivan, CEO of PivotLink. “PivotLink is the right product, at the right time. More and more top companies are turning to next generation disruptive technologies like PivotLink that deliver the insights needed to increase profitability and grow in this economy. PivotLink’s success proves that SaaS BI is prime time and represents the new standard for business analytics.”

Customer Success

PivotLink customers are achieving significant milestones as they deploy analytics to drive profitability and competitive advantage.

For example, PivotLink’s momentum in healthcare was noted in an Executive Healthcare magazine article titled “Managing Your Data Effectively” (www.executivehm.com) that discussed Kool Smiles, a network of dental offices that provides high quality dental care for children and families in underserved communities, and Guardian Home Care Holdings, Inc., a leading provider of comprehensive home health services to private individuals, case managers, physicians, nursing homes, hospitals, insurance companies and health maintenance organizations. In the article, PivotLink CEO Quentin Gallivan added, “In partnership with PivotLink and their technology department, they’ve gained great insight into improving patient care and reducing costs.”

National foodservice distribution company Distribution Market Advantage (DMA) is achieving similar success using PivotLink, according to a May 20, 2009 BeyeNETWORK article by Colin White and Claudia Imhoff. The article notes, “Like any business with low margins, the ability to control costs is critical. DMA has managed this by giving its distributors and customers invaluable insight into overall supply chain management. The tangible and intangible benefits from these insights have been significant and have increased everyone’s satisfaction with DMA.” (for details, see the report “Pay as You Go: Software as a Service Business Intelligence and Data Management”)

In a recent press release, CIO Steve Skiba of Party City, the largest party goods retailer in the United States and a joint customer of PivotLink reseller Tomax, noted, “We found Retail Analytics, powered by PivotLink, performed as well or better than traditional business intelligence solutions without the upfront hardware and software capital investments required by other solutions.”

Industry Studies Underscore Promise of SaaS BI

Industry research firms are highlighting continued growth in business intelligence:

  • A 2009 study by BeyeResearch states “SaaS has now gained a significant foothold in Fortune 1000 and Global 2000 enterprises,” finding that “more than 50 percent of the respondents were adopting SaaS BI” based on key drivers such as: low cost approach; faster development time; business – not technology – focused; easy maintenance; and on-demand capacity; and lack of IT budget/resources. (from “Pay as You Go: Software as a Service Business Intelligence and Data Management” by Colin White, BI Research and Claudia Imhoff, Intelligent Solutions; May 2009).
  • An Aberdeen Group report found that best in class companies are three times more likely to implement SaaS/on-demand BI models than industry average and laggards (from “Collaborative Business Intelligence: Three Steps Toward Superior Customer Responsiveness”; February 2009).
  • Reports also project continued SaaS BI adoption, with research suggesting that the need to “do more with less” will “push more organizations toward SaaS and outsourced BI and analytics solutions” (source: Worldwide Business Intelligence Tools 2008 Vendor Shares, IDC #218598, June 2009).
  • Reports and press releases from other leading analysts confirm growth in the BI market in excess of 20 percent from 2007 to 2008, with one firm’s outlook stating that spending on business intelligence and analytics solutions is expected to remain strong for 12 – 24 months.

Combined, these studies point to the significant opportunity and contributing market dynamics that are establishing PivotLink as the leading SaaS BI vendor.

About PivotLink Corp.

PivotLink is the proven leader in delivering on-demand business intelligence, serving more than 6,000 business users in industries such as consumer packaged goods, e-commerce, healthcare, insurance, retail and technology. Customers include: REI; Car Toys; Guardian Home Care Holdings; Novell; Rosignol; Shaklee and Zones. PivotLink software puts the full power of business intelligence in the hands of decision makers across departments, companies and extended networks. PivotLink Solutions™ and the PivotLink Framework™ data platform put the full power of business intelligence in the hands of decision makers across, companies and extended networks. PivotLink Solutions are delivered as software as a service model, are typically deployed in under 30 days, require no costly upgrades or maintenance fees, are enterprise class in both scalability and security, and are delivered at a fraction of the cost of traditional BI implementations. PivotLink is a privately held company funded by Trident Capital, Emergence Capital Partners and StarVest Partners.

Awards include JMP Securities’ 2008 and 2009 “Hot 100: The Best Privately Held Software Companies”; a “Cool Vendor” in Gartner, Inc.’s report “Cool Vendors in Analytics, Business Intelligence and Corporate Performance Management” and four consecutive years among the top BI providers in Consumer Goods Technology Magazine.

PivotLink is a trademark of PivotLink Corporation. This press release is for informational purposes only and no offer to buy or solicitation of an offer to sell any securities is made hereby. The forward-looking statements in this release are subject to unknown risks and uncertainties and do not constitute guarantees of future performance. The actual results, performance or achievements of the company may differ materially from the results, performance or achievements of the company expressed or implied by such forward-looking statements.

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