A New Level of Customer and Marketing Intelligence
Customer-centric retailing is a priority for companies looking to attract new customers and retain the loyalty of current ones. The key to being customer-centric is treating each interaction in a way that is highly personalized and targeted. Grouping customers into like "cohorts" is the starting point for understanding the similarities and differences among your customers and the basis for marketing activity that is both meaningful and relevant.
Most retailers today are performing some level of customer segmentation. But in many cases they lack the underlying data needed to create relevant, impactful marketing campaigns and sales tactics. The PivotLink Customer PerformanceMETRIX application is designed to address questions such as:
How are my online campaigns and customer interactions influencing or driving in-store sales?
What are the best acquisition sources for customers that ultimately become loyal?
How can I improve the purchase frequency rate of my different customer groups?
What can I offer to lapsed customers to entice them to re-engage?
What is the best timing and content for a retention campaign?
Who are the best prospects to target for a new product offering?
Business User Focus
Customer PerformanceMETRIX is a software-as-a-service application designed with the marketing user in mind. Using an intuitive web-based interface, users can quickly identify actionable customer groups and refine them based on detailed customer buying characteristics. Off the shelf integrations with popular marketing automation systems allows marketers to easily export groups of customers to quickly execute campaigns.
Customer PerformanceMETRIX provides multiple levels of visibility into your customer data, allowing business users to group customers using several automated methods, then allowing the user to drill down into one or more specified sets and filter those groups against specific data attributes to create fine-grained, custom segments for even more precise marketing actions.
Customer Timeline Analysis
In addition to looking at omni-channel spend, demographic, lifestyle, and marketing response data for customer insights, marketers often need the ability to see how specific groups of customers behave over time. Customer PerformanceMETRIX allows marketers to track the performance of marketing activity by customer group to easily determine how those groups are growing (or shrinking) and ultimately what is causing that growth. Timeline analysis gives marketers a powerful tool to understand not only what actions to take, but when.
Integrate with existing Marketing Automation systems
Creating actionable customer groups and cohorts is academic unless you can use them in your daily marketing operations. Customer PerformanceMETRIX integrates with marketing automation systems such as Responsys Interact and ExactTarget to improve your marketing effectiveness by leveraging the investments you already have in place.
The results of marketing tactics and campaigns can also be exported from these systems back into the PivotLink analytics cloud for performance analysis and refinement. PivotLink's ability to handle both the customer grouping and analysis in conjunction with 3rd-party marketing automation systems provides a comprehensive marketing intelligence solution.