A World of Retail Data, On Demand
To better understand what your customers are saying you need to tap the world of external data sources. Previously, this has been an expensive and time-consuming undertaking – until now. Leveraging the PivotLink secure cloud, multiple external data sources can be mapped to your own data to improve your understanding of your business, your competitors, and your customers.
Data on Demand
Whether its open-source data such as census, social, weather and economics, or data from one of our value added data provider partnerships, PivotLink's DataCLOUD offers multiple data content choices to give you the insights you’re looking for. We handle the sourcing, processing, data modeling, and other back-end processes – you get the benefit of added information in your PivotLink applications, reports, metrics, or dashboards, such as:
Over 350 demographic, hobbies, and interest data fields for 120Million U.S. Households
24 standard lifestyle segment definitions for 120Million U.S Households
Brand sentiment data for any brand or topic
Weather data for all store locations
Automatically included in PivotLink Applications
You select which data fields you would like to source, and we enable those fields in your PivotLiink application. With PivotLink DataCLOUD, you can:
- Add any combination of demographic fields to your customer data, and use Customer PerformanceMETRIX to segment your customers using those fields.
- Add brand sentiment data for every brand you carry, and see how your customers are talking about those brands as part of your category or vendor performance reporting.
- Understand how weather is affecting your store operations by location and by category.