ReadiMetrix for Marketing: Best Practices Analytics
If speed, massively improved lead generation, and optimizing your marketing mix matter, then ReadiMetrix for Marketing is for you
No one needs to gain the upper hand in better predicting, managing and improving their ability to generate qualified, warm leads and help grow revenue than Marketing. The ability to ‘see’ customer buying patterns, campaign response rates, and how marketing impacts lead generation is a fundamental ingredient to your marketing team’s success. But can you get fast, comprehensive, and easy-to-use all in one package? Yes you can.
ReadiMetrix for Marketing combines PivotLink’s best practices experience in marketing analytics with our powerful SaaS BI Platform. You get a fast path to improved results, with marketing metrics and dashboards that help your organization improve campaign and demand generation effectiveness. But fast and easy-to-use doesn’t mean simplistic. With PivotLink’s ReadiMetrix for Marketing, you get the metrics you need regardless of where that core data resides across your key systems. Easy for you on the front-end, and we do all the hard work seamlessly for you on the back-end.
What you get with ReadiMetrix for Marketing
- Track marketing effectiveness by merging campaign and sales data
- Identify the most profitable campaigns by measuring campaign response rate and cost
- Segment customers and roles to understand buying behavior
- Evaluate the effectiveness of customer loyalty programs
- Integrate web analytics, CRM, and marketing automation data
- Optimize pricing and promotional effectiveness
- Gain immediate feedback to fine-tune your messages through customer segmentation by region, industry, role, and company size
- Easily manipulate your dashboards in real-time to drill down on information and trends that impact your results
Get started with ReadiMetrix for Marketing
See your data in action. Getting started is simple. Explore and analyze your marketing-related information and start making smarter, faster business decisions for a fraction of the cost.
