White Papers & Research
Customer and Marketing Analytics
New! Marketing in Retail: Making the Case for the CMO
This report by Retail Systems Research (RSR) examines its recurring studies of marketing groups in the retail industry, comparing best-in-class companies against the overall industry.
DOWNLOAD »
New! The Value of Customer Analytics: Achieving ROI with a Targeted Approach to Marketing
This paper provides a detailed description of the potential gains that can be realized by adopting an analytics approach which brings comprehensive understanding of customer behavior for more relevant, precise and targeted interactions.
DOWNLOAD »
Vendor Spotlight from IDC Retail Insights
Advanced Marketing Life-Cycle Analytics
This Vendor Spotlight examines the drive among retailers to harness customer insight from the vast array of data available within and beyond the enterprise and also looks at the role PivotLink plays in this important market.
DOWNLOAD »
5 Ways Customer Segmentation increases Customer Loyalty and Increases Revenue
In this white paper presented by Retail TouchPoints, learn how to identify the most loyal and profitable groups of customers, how to reach customers at their channel of choice and how to personalize offers based on buying preferences.
DOWNLOAD »
New Dimensions for Targeted Marketing - Mobile and social channels add complexity but also create opportunities
In this solutions brief presented by RIS, learn about the rise of e-commerce, mobile commerce and how social retailing has added deeper dimensions to retailer's targeting process. + Q&A with PivotLink's CMO Joe Dalton.
DOWNLOAD »
Merchandising and Planning Analytics
Learn how leading retailers are turning to SaaS BI for inventory planning to make better decisions by understanding what’s selling, what’s not and why, and extending that knowledge to partners, suppliers and distributors.
DOWNLOAD »
Hurwitz and Associates: Building a Metrics-Driven Approach
Learn how to transition from the vicious cycle of creating copious amounts of reports to a metrics-based approach that provides the immediate insight you need. Paper includes case studies from PivotLink customers Timbuk2 and Distribution Market Advantage.
DOWNLOAD »
PivotLink: The PivotLink Business Intelligence Platform
This white paper discusses how PivotLink's unique business intelligence platform addresses the challenges of BI head-on and provides the ability for key stakeholders across your entire value chain to easily collaborate on a single, powerful analytics platform.
DOWNLOAD »
The Aberdeen Group: Pre-Built Dashboards – Delivering Value Fast
Learn why pre-built analytics dashboards can be implemented in 60% of the time required for a custom approach. The report also compares the performance of organizations using pre-built solutions to organizations with custom analytics dashboards.
DOWNLOAD »
