The Challenge: Understanding Your Customers

The age of product-centered retailing has become obsolete in an environment where consumers have instantaneous access to information and alternative purchasing options. Consumer loyalty cannot be achieved through reliance on low pricing or continual discounting strategies, which can easily be matched through both online and offline channels.
 

The role of the merchandiser is critical for ensuring that product selection, availability and pricing come together to meet the needs of their customers, but achieving these objectives requires that retailers have a deep understanding of consumer buying patterns and behavior.

PivotLink’s Customer-Centric Merchandising Solution

PivotLink provides an essential set of analytic capabilities designed to help retail companies and wholesale suppliers improve the effectiveness of their merchandising activities.  The Customer-Centric Merchandising solution brings comprehensive understanding of customer behavior and interactions to guide purchasing, inventory, distribution and channel decisions. Using PivotLink’s RetailMETRIX™ application at its core, this solution provides capabilities in the following areas:

• Rapidly discover insights through an intuitive, interactive and self-service interface which includes out-of-the-box best practice KPIs, reports and dashboards.
• Link data from the back-office, customer-facing activities and different sales channels for a complete understanding of your business.
• Enhance your own data with validated 3rd-party data available through the PivotLink DataCLOUD™ to add new insights about customers, brands, store/channel performance and more.

PivotLink’s Customer-Centric Merchandising solution provides the insights required to make informed, actionable decisions that can both improve your bottom line and your ability to adapt to shifting consumer preferences.

Fastest Path to Value

The capabilities of this solution are provided through PivotLink’s cloud-based application architecture, which eliminates the need for costly software licenses and long, complicated implementation projects.

In as little as 4 weeks, your merchandising team can have this solution available for improving the effectiveness of your product, channel, pricing and sales strategies. To learn more, contact us to find out how PivotLink can help you “know your customers”.