Return on Marketing Investment (ROMI) is measurable

Reports and dashboards to maximize Return on Marketing Investment (ROMI)

Create insight by linking and sharing marketing KPIs and dashboards

Solutions - MarketingMarketing organizations have unprecedented pressure to optimize advertising and promotion dollars. Trade shows, industry events, memberships, and consulting relationships are being scrutinized. Website and marketing expenditures are being measured for effectiveness. Marketers need know who their best customers are by segment and classification and what their expected lifetime value is. And management wants proof marketing is gaining market share by brand and product line.

Critical response and sales data is being captured each day on your website and sales systems. To properly allocate precious marketing dollars, smart marketing teams are equipping their organization with tools to integrate and analyze all their information in a single system.

PivotLink's flexible and powerful SaaS business intelligence solution requires no capital expenditure and automates the integration of all the key data providing one source for reporting and analysis. With average implementation of 30 days, PivotLink will quickly have all your critical information in the hands of your marketing staff.

  • Track marketing effectiveness by merging campaign and sales data
  • Identify your most profitable campaigns by accurately measuring campaign response rate and cost
  • Segment customers and roles to understand buying behavior
  • Evaluate the effectiveness of customer loyalty programs
  • Integrate web analytics, CRM, and marketing automation data
  • Optimize pricing and promotional effectiveness
  • Gain immediate feedback to fine-tune your messages through customer segmentation by region, industry, role, and company size

Featured PivotLink Marketing Analysis Customers

 

Learn more about how PivotLink can help marketers by downloading the datasheet, requesting a live demo, or starting a free trial today.