CPG analytics for the insight to know what sells and why
Promote products more successfully with insight from deeper analysis of CPG data.
Competition for consumers' disposable income is intensifying for retailers and brands, motivating consumer goods providers to optimize each step of the product lifecycle and better interpret sales trends. Clear visibility across operations is critical to compete effectively.
Measuring product demand can be a reactive, inaccurate exercise for brands, and making decisions based on old information can be dangerous. Access to timely sales and order information is critical to building strong retailer relationships. PivotLink enables brands to see what sold, where and for how much, down to the most granular level so that managers can know what’s selling and what’s not in time to make an impact.
What else can PivotLink Analytics do for CPG companies?
Analyze your products any way you want. Seriously, can you ever get enough perspective on your products performance? Breakdown profitability and distribution by product line, product, SKU - there are no limits.
Measure channel effectiveness and share data with your distributors to collaborate and find ways to sell more.
Understand your customers better by collaborating with distribution and retail partners to get full visibility into customer buying behavior across channels.
Track market share and monitor how you stack up against the competition by easily pulling in syndicated data, market data, and competitive data into PivotLink.
Get more from your BI investments, lower your IT costs, and increase the reliability of your BI platform.
Competition for consumers' disposable income is intensifying for retailers and brands, motivating consumer goods providers to optimize each step of the product lifecycle and better interpret sales trends. Clear visibility across operations is critical to compete effectively.
